How to Establish your Corporate Identity on Web

in Intranet

Be it a small, medium or large corporate organisation; a strong internet presence is a must. In the present time internet uses in the form of online info searching, online transactions, social media sharing and online shopping are at the peak.

If you’re a business owner without a running website, Sorry..!You don’t deserve a seat at the front; better go to back benches to find one. And if you do run a full-functioning one, it’s really awesome!! Anyways here are few important tips for start-ups who seek to have a productive website.

Things you need to take care while (or before) designing a website:

  • A thorough planning:

A good planning is always the first thing to do before starting anything. At this point you are at least burden-free to discuss the matter effectively, and broadly. Here you think about how many pages, what services & links on pages and which features you need to include. If you’re inexperienced, go for a good company providing good web design for small business.

  • Good appealing domain name:

Choosing a suitable domain name matters the most. You got to insert your full brand name as your domain. Remember no special character should be used between the texts (treated as going against search engine’s lookup).

  • A branded logo:

I underlined the term branded. Not all logos are branded. Don’t think that branded ones are totally of a different kind. They are very simple but differently presented. And not to forget that they symbolize your company’s name and forte. Here consulting a good corporate logo design company or professional would come handy.

  • Good Colour Combination:

Whatever colour scheme you’re picking, it has to match your brand, logo, provided services/products and must look cool to human eyes. Selecting a suitable colour combination is not that difficult, I guess. Just take your favourite colour, lighten and darken it gently to get an approximate good combination. A little work on your style-sheet would yield some value.  

  • A happening theme/template:

Remember the theme should be attractive and happening. These days lots of websites are being built in WordPress platform. They’ve a good set of in-built themes. Of course you’re free to do changes but change them according to your logo and brand services. 

  • Overall use of Flash and JavaScript in the page:

Try to limit the use of Flash and JavaScript in a particular page. Their over-use first decreases the speed and then makes the site look pretty odd to your visitors. Remember users don’t like more attention-grabbing ads, videos and movements on the page. 

  • A good on-page optimization:

While building the website make sure the little things like suitable title tags, heading tags, ‘meta’ description, ‘Alt’ attributes, ‘Rel’ attributes, anchor texts etc. are appropriately developed. They may look small at the start but they strongly influence your overall search engine ranking.

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Rajendra Ray has 3 articles online

Mousenbrush offers professional and customized corporate logo design services in India and worldwide. We also write and publish articles to help educate experts.

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How to Establish your Corporate Identity on Web

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How to Establish your Corporate Identity on Web

This article was published on 2013/05/10